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 Driving The User To Letsgoeat
Letsgoeat will be adopting a `Blanket Bombing` marketing approach for the first six months of its launch. This will involve the following mediums, and is specifically designed to totally and effectively seed the brand and brand logo firmly in the minds of the UK public, to such an extent that it is instantly recognisable. comparable with the Ebay and Google logos to such and effect that everyone knows what it says without having to read it.
The following methods are to be utilised:-
- National TV advertising, in the form of 2 x 30 sec ads per day on following six channels.
- G O L D
- Living
- Dave
- UKTV Food
- E4
- More 4
And subsequently all of the +1 hours channels for the above stations.
Each channel broadcasts to an average 10,000 viewers at any one time resulting in a maximum of around 3.2 million impressions per month.
Taking into account than only 65% will be unique viewers, one can project letsgoeat will reach approx 2,080000 members of the public through this medium.
- National Radio advertising in the form of 2 x 30 sec ads per day on following three stations.
- Absolute (Virgin)
- Talksport
- Kiss FM
- UK commercial radio which reaches an audience of over 39 million listeners a week.
- Local radio advertising in high population density areas. (to be determined)
- National tabloid newspaper advertising in the form of 1 x discreet banner logo impression in each of the following tabloids (with daily readership figures).
The Sun |
3,230,232 |
The Mirror |
1,780,554 |
The Star |
862,891 |
The Daily Mail |
2,259,109 |
The Daily Express |
837,217 |
Total readership 8,970,003 = 35,880,012 impressions per month.
Local newspaper discreet banner logo impression in high population density areas. (to be determined)
- Billboard advertising in strategic locations.
- Leaflet distribution campaigns.
- Banner advertising in strategic locations, (these can be placed on the grounds of participating letsgoeat outlets, by way of a discrete discount).
- Promotion days in busy metropolitan and provincial shopping areas, distributing leaflets and handing out balloons to children.
- window decals and letsgoeat cards in all participating letsgoeat outlets.
This "Blanket Bombing" marketing campaign is designed to run for the initial 6 months of launch and our target is to create in excess of half a billion impressions during this period. While we appreciate that individually some of these mediums are ineffective at drawing internet traffic to the site, cumulatively the impact is huge.
If you wish to sign up and have been given a promotional code
To Register
IMPORTANT!!
You will then be taken through the checkout process where the price will be £520
Please input your code when prompted to, this will massivly discount the final price.
Once we have reached maximum signup in each postcode area, your promotion code will be disabled automatically, and the service will revert back to the full price....
So move fast!!
We guarantee never to raise you subscription price for the first 3 years of membership.
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